I'm going to be completely honest: I do not like gift certificates, and I no longer offer them.
Over the years, I have found that gift certificates often create more problems than they solve. While they may seem like a simple and thoughtful gift, many go unused, get misplaced, or sit for months or even years before someone finally tries to schedule an appointment.
One of the most common concerns I hear from clients is, "I didn't receive my confirmation email," "My reminder never came through," or "Why am I not getting my intake forms?"